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    The US version of TikTok might be more concerning than the Chinese one



    The White House has yet to deliver full details of the deal that will bring at least 80% of TikTok ownership into the US, but there is one bit that, if it comes to pass, could fundamentally change your TikTok experience: a retrained, rebuilt, and redistributed algorithm.

    I’ve been on TikTok since 2019, and one thing I’ve long marveled at is the quality of the algorithm. It’s the kind of programming that’s so good you barely notice it; it just silently curates your TikTok experiences based on untold signals, including how long you spent on a post, previous posts you’ve viewed, what you favorite, what you share, what you’ve quickly dismissed, and far more.


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    lance.ulanoff@futurenet.com (Lance Ulanoff)

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