‘The very definition of photography is changing all the time’: Honor’s camera chief on embracing AI, exploiting the cloud, and taking on Apple and Samsung


For all the acronyms and developer jargon thrown around at Google I/O 2025, it quickly became clear that artificial intelligence (AI) is – or soon will be – even more deeply embedded into the experience of Google-using consumers all over the world.

If you aren’t yet a believer in the promise of AI, now is the time to board the hype train. From AI-powered search engines to bespoke online shopping tools, AI feels genuinely useful in 2025 in a way that it didn’t even 12 months ago. And it’s only going to get more popular as public sentiment towards the phenomenon eases.

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axel.metz@futurenet.com (Axel Metz)

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