- Asus has said it won’t launch any new phones in 2026
- It will still honor warranties and provide software updates for existing handsets
- Its future in the business beyond 2026 is uncertain, but doesn’t sound promising
If you’re a fan of the likes of the Asus ROG Phone 9 Pro or the Asus Zenfone 12 Ultra, we have some bad news, as it seems new models in these lines won’t be coming for a long time if at all.
Asus has confirmed to DigiTimes that it currently has no plans to produce new smartphone models in 2026 – so we probably won’t see a Zenfone 13 or an Asus ROG Phone 10.
This isn’t entirely surprising news if you’ve been keeping up with the brand, as its latest gaming phones – the ROG Phone 9 series – launched back in November of 2024, so that series already didn’t get a new model in 2025. We did see the new Zenfone 12 Ultra in early 2025, but Zenfone is a fairly niche series, so this probably wasn’t a big money maker for the company.
A partial exit
Right now, Asus isn’t totally exiting the smartphone market. According to DigiTimes it has pledged to continue offering after-sales support, such as warranty coverage and software updates. But no new models will be developed, and it sounds like existing models may also cease being sold once stock dries up.
There is some small hope in the company’s wording, as it’s so far only talking about 2026, so it’s possible that it will resume making smartphones in 2027. It also said there are currently “no plans” to develop new phones this year, which leaves a bit of wiggle room for their plans to change. But it certainly sounds like this might be it for new Asus phones.
That’s a shame, as the company often made excellent handsets, with models in the ROG Phone line for example often topping our list of the best gaming phones. So while these might not have been best sellers, they’re sure to be missed by those who value these sorts of handsets.
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