Top ad tech firm Optimizely hit by data breach – around 10,000 companies possibly affected



  • Optimizely suffered breach via sophisticated voice-phishing attack on Feb 11
  • Hackers accessed CRM records and internal documents, leaking “basic” customer contact info
  • No sensitive data confirmed stolen; incident resembles ShinyHunters’ recent vishing campaigns

Optimizely has confirmed suffered a cyberattack in which it lost “basic” contact information on some of its customers.

Optimizely is a digital experience platform which helps businesses manage their websites and marketing campaigns to improve conversions and customer engagement, and is well known for A/B testing and experimentation, enterprise CMS systems, and various digital ecommerce tools, serving more than 10,000 businesses, includign the likes of H&M, PayPal, Toyota, Nike, and Salesforce.


https://cdn.mos.cms.futurecdn.net/JpXukHGqkZ8gapEzDQNqRW-1920-80.jpg



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