Victoria’s Secret maintains hold rating, steady stock target on transformation strategy By Investing.com

On Friday, Victoria’s Secret (NYSE:VSCO) maintained its Hold rating with a steady stock price target of $20.00, as confirmed by TD Cowen. The firm highlighted the company’s effective introduction of new products in stores and online, which appears to be well-received by customers. The brand’s transformation strategy is ongoing, with a focus on continually refreshing its offerings throughout the year.

The competitive nature of the market, particularly with promotions, was noted as a factor in the lingerie retailer’s performance. Victoria’s Secret’s ability to navigate the promotional landscape successfully, especially during critical periods such as the semi-annual sales, the Victoria’s Secret Fashion Show, and the holiday season, is essential for achieving positive comparable store sales.

The company’s strategy emphasizes a strong connection with its consumer base through the introduction of new products. This approach is expected to play a significant role in Victoria’s Secret’s efforts to revitalize its brand and maintain its market position.

TD Cowen’s commentary on the company’s outlook reflects an anticipation of Victoria’s Secret’s potential to attract customers with its refreshed product lines. However, the firm also recognizes the challenges posed by the competitive promotional environment in the retail sector.

Victoria’s Secret’s stock continues to be watched closely by investors as the company navigates a dynamic retail landscape, with its current strategy and market execution being crucial factors in its future financial performance. The maintained stock price target of $20.00 by TD Cowen serves as a reference point for the stock’s expected value based on current assessments.

In other recent news, Victoria’s Secret & Company reported meeting all key financial expectations in their first-quarter 2024 earnings call. The company saw a sequential improvement in sales trends in North America for both Victoria’s Secret and PINK brands, with the intimates market showing notable growth.

The international business also performed strongly, with a 16% increase in net sales. Despite a forecasted slight decrease in sales for the second quarter, the company remains optimistic about the latter half of the fiscal year, projecting sales to reach around $6 billion.

Victoria’s Secret is focusing on marketing initiatives, including platforms like TikTok and Instagram, which have led to a significant increase in followers. The company’s digital business is showing signs of strength, with improved conversion rates and strong performance across all PINK brand categories. The company is also planning the return of the Victoria’s Secret Fashion Show in 2024.

The company’s executives highlighted the success of beauty promotions in driving traffic and sales, and the international business, especially in China, is performing well due to strategic partnerships and higher retail prices. The Adore Me business is on track for growth in sales and operating income, with new marketing initiatives planned. These are recent developments in the company’s operations.

InvestingPro Insights

In light of the recent analysis by TD Cowen, it is worth considering additional insights from InvestingPro that could impact Victoria’s Secret’s (NYSE:VSCO) stock performance.

The company’s aggressive share buyback initiative is a strong signal of management’s confidence in the business, and with a high shareholder yield, investors could see this as a positive indicator of return on equity. With 5 analysts recently revising their earnings upwards for the upcoming period, there appears to be a growing optimism surrounding the company’s profitability.

From a financial standpoint, Victoria’s Secret boasts a market capitalization of approximately $1.66 billion USD and a P/E ratio of 16.9, which adjusts to 16.48 when considering the last twelve months as of Q1 2025.

While revenue has seen a slight decline of 2.12% over the same period, the company’s gross profit margin remains robust at 44.47%. Moreover, the stock has experienced a strong return over the last month, with an 18.02% increase, and a similar positive trend over the last three months, with a 17.43% return. These figures suggest that despite some volatility, the company has been performing well in recent times.

For those interested in exploring further, there are additional InvestingPro Tips available, providing deeper insights into Victoria’s Secret’s financial health and market predictions. By using the coupon code PRONEWS24, readers can get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, unlocking a wealth of information to inform investment decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.