Why do VPN providers keep making their own protocols?


The VPN market is pretty competitive. It’s long evolved past the point where being considered a “top-tier” VPN meant running a speedy OpenVPN-based service with a good spread of server locations. Now, to offer real value for money, the best VPN providers need to innovate or get left behind in the dust.

With this in mind, it’s easy to be cynical about “custom” VPN protocols. You might dismiss them as a branding exercise to lure unsuspecting customers into paying for a VPN service – and this might be the case for unscrupulous VPNs. However, the reality is that there are a few VPN providers out there that genuinely push the boundaries of what we consider peak VPN performance for better speeds, improved privacy, and smaller resource footprints.

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