As a veteran of covering Apple’s iPhone launches, I can rather confidently say that the iPhone 16 will drop in price when the so-called iPhone 17 is launched and subsequently released.
Judging by previous iPhone launches, my educated prediction is that the iPhone 16 will stick around as Apple’s cheaper alternative to the new phones, with its price likely to be some $100 / £100/ AU$150 cheaper than at launch.
Such a price drop isn’t huge, but it’s not bad either, given the rumors aren’t pointing towards a significant generational upgrade for the iPhone 17. The much-rumored iPhone 17 Air could shake things up if it replaces the standard iPhone and its Plus stablemate, but I’m not so sure that’ll happen.
While I bemoan the lack of a 120Hz display, the current iPhone 16 is still a great phone for most people and has the performance needed for Apple Intelligence and most phone-centric tasks, all slotted neatly into Apple’s ecosystem.
So presuming Apple keeps it in its line-up, it’ll be a good potential purchase if you’re after one of the best phones for a lower price. Expect prices to go from $799 / £799 / AU$1,399 to $699 / £699 / AU$1,249.
Up in the air
Equally, there’s the wrinkle of the iPhone 16e. This is already a cheaper take on the iPhone 16, so if it drops in price, it could become a more compelling ‘affordable’ iPhone than it was at launch; see our iPhone 16e review for Lance Ulanoff’s critique.
As such, there’s scope for Apple to discontinue all the iPhone 16 and keep the ‘e’ variant at its mid-range phone.
Speaking of discontinuation, the iPhone 16 Pro and iPhone 16 Pro Max will very likely be retired; Apple has done this in the past and will surely want to push people who want to go pro to opt for the iPhone 17 Pro.
However, that doesn’t mean it’s game over for finding a cheaper iPhone 16 Pro model, as third-party retailers like Amazon, Best Buy, and Currys will very likely have such iPhones in stock and will want to clear their shelves of the phones to make space for newer models.
So, I predict that you’ll be able to find a cheaper iPhone 16 Pro come the end of September and going into the Black Friday period, which now lasts weeks rather than a day. And I’d say the same applies to all iPhone 16 models sold outside of Apple, with deals likely to pop up on them as the Holiday season draws closer.
All of this is why I suggest you don’t by an iPhone until the next Apple event, scheduled for September 9 has come and gone, as even if the new iPhones don’t appeal to you, you’re sure to find a cheaper older iPhone as a result.
As it happens, I head up TechRadar’s Deals team along with the phones and tablets division, so my crack crew of bargain-seekers will be keeping an eye out for impressive iPhone deals, among other stuff, to flag to you. So keep a weather eye on TechRadar in the coming weeks.
If you have any questions about the upcoming iPhones, feel free to drop me a line or comment below if you have some burning thoughts on what Apple could do next with its smartphones. So that’s that right? Well, not entirely.
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