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Wix Studio is an all-in-one website creation platform that extends the capabilities of traditional website builders to meet the demands of agencies, consultants, and professional web designers. While not a typical choice for the best website builder, this platform deserves serious consideration for specific businesses.
We have spent thousands of hours testing 140+ website builders. We’ve seen the market evolve dramatically. While we named the Wix website builder as our pick for the best website builder in 2026, Wix Studio takes things even further for professionals and agencies.
Built by the same company that led the concept of accessible web design, Wix Studio was specifically engineered for agencies managing multiple client sites. It includes enterprise-grade features like team collaboration, client handoff tools, and centralized workspace management that standard platforms simply don’t offer.
Wix Studio: 1-minute review
Wix Studio delivers a compelling package for agencies and consultants. It combines sophisticated design tools with practical business features that simplify client work. Unlike consumer-focused builders, it provides role-based permissions, real-time collaboration, advanced design tools, and automated client reporting — all from a unified dashboard.
What is Wix Studio?
Wix Studio is a website development platform that agencies and consultants use to build, manage, hand off, and maintain client websites at scale. Think of it as a complete workspace where you can collaborate with team members on different designs, then seamlessly hand off projects to clients without leaving the platform.
With Studio, you get custom breakpoints for responsive design, Figma integration for importing designs, several AI website management tools, and a no-code CMS for content-heavy sites. It also includes features like personalized onboarding kits, content mode for safe client editing, and automated performance reports. Everything runs on Wix’s enterprise-grade infrastructure with built-in security, automatic updates, and SEO tools.
Features
Wix Studio packs an impressive feature set tailored for professional use. Its design tools offer precision control with grid systems, API management, custom CSS, and advanced typography. Responsive AI automatically adapts layouts for different screen sizes, while custom breakpoints let you fine-tune designs for specific devices. The Figma-to-Studio plugin lets you import your wireframes and prototypes directly into functional sites.
For agencies managing multiple clients, you get real-time collaborative editing, commenting, and role-based permissions that keep teams synchronized. Your workspace lets you manage unlimited client websites from a single dashboard, accessible via web or mobile app. Client handoff is smooth thanks to personalized kits and content mode, which lets clients update copy and layouts safely without breaking design fundamentals.
With the StudioCMS, you can create dynamic pages with custom collections, schedule content for later, and design your own multi-author workflows. Built-in analytics track traffic, signups, sales, and behavior across categories, with customizable reports you can schedule and export. Native integrations with Google, Meta, TikTok, and LinkedIn connect to your social media campaigns seamlessly.
Unlike with Wix standard, AI tools extend beyond basic text and image generation. They help you create meta tags, Google Ads copy, CMS collections, and even generate code through the AI assistant. However, low-level code control is restricted, and certain integrations require complex workarounds. Starting at $19/month for the Basic plan and scaling to $159/month for Business Elite, this won’t be the platform of choice for most individual and business users. But for agencies and freelancers managing multiple high-volume projects, this pricing is worth the toolset it offers.
Tools
Wix Studio bundles multiple specialized tools into one platform. They cover everything from design and development to marketing and client management. Each one addresses specific needs that agencies face daily, for example:
Design tools
Studio’s design system includes grid layouts, flexbox controls, section stacking, and custom breakpoints for responsive design. You can also use CSS overrides to adjust specific style settings beyond the default options. There’s an AI assistant that can make advanced layout suggestions, create workflows, and even write code for you.
Figma integration
There’s a Figma-to-Studio plugin that exports high-fidelity designs directly into Wix Studio, saving you the trouble of manually recreating the entire design. It speeds up the design-to-development process, which works great for designer-developers who can get to deliverables more quickly. Your designs still retain their structure and can be enhanced with Wix’s interactive features.
CMS collections and pages
Wix Studio’s no-code CMS builds content-rich sites with multiple dynamic content streams like blogs, wikis, and knowledge bases. Create custom collections, connect them to repeating layouts, and generate hundreds of pages from a single template. Content translates into 180+ languages directly from the dashboard.
Ecommerce
Build fully customized online stores with flexible product pages and category layouts. Wix handles the inventory, orders, returns, and refunds from the same dashboard. Native integrations add gift cards, loyalty programs, and dropshipping connections, reducing the reliance on third-party software.
Collaboration workspace and hub
Manage unlimited client websites from one centralized hub. Role-based permissions control team access, while real-time editing and on-canvas comments keep everyone aligned on the current designs. A mobile app lets you manage projects on the go.
Analytics and reporting
Track website performance across sales, traffic, bookings, subscriptions, and SEO. Schedule automated reports daily, weekly, or monthly to keep clients informed without manual work. Export data or create custom reports tailored to specific metrics.
Lots of AI tools
AI features generate text, images, and videos directly on canvas. Wix’s AI code assistant provides code snippets and troubleshooting help. Responsive AI makes layouts mobile-friendly in one click, while AI-powered content marketing tools create meta tags, Google Ads copy, and CMS collections at scale.
Client management features
Personalized client kits include brand assets, guidelines, and templates for smooth handoffs. Content mode gives clients controlled editing access to update copy and media without disrupting layouts. Automated status reports keep clients informed automatically.
Ease of use
Wix Studio walks a fine line between accessibility and power. The interface is sleek and minimal, with an inspector panel on the right that controls styles, spacing, and layout. You start with a clean dashboard offering three options: use a template, start from scratch, or import an existing site. This works for both resourceful beginners and professional designers.
The drag-and-drop editor uses WYSIWYG (what you see is what you get) functionality, so changes appear instantly. There’s no need to understand code for basic website creation. However, there’s a learning curve when mastering advanced features like responsive behavior and custom breakpoints. Some users suggest the platform is more complex than its marketing implies, particularly compared to the standard Wix Editor. There are also a few outdated components from the classic editor that haven’t been updated, which can affect responsiveness.
For agencies, the interface works great for collaborative workflows. On-canvas commenting, role-based permissions, and centralized multi-site management make coordination a breeze. The mobile app extends accessibility while travelling, letting you manage projects remotely. Yet while beginners can grasp basic functions with a bit of effort, professionals will need time to unlock the platform’s full potential.
Wix Studio pricing and plans
|
Plan |
Starting rate (paid annually) |
Renewal rate (paid annually) |
|---|---|---|
|
Basic |
$19/month |
$19/month |
|
Standard |
$27/month |
$27/month |
|
Plus |
$34/month |
$34/month |
|
Business Elite |
$159/month |
$159/month |
Wix Studio’s pricing structure scales with your agency’s needs. The Basic plan at $19/month includes 10GB storage, 3 site collaborators, and 1,500 CMS items. It’s good for freelancers or small teams managing a few client sites. Standard ($27/month) and Plus ($34/month) increase storage, collaborators, and CMS limits, with Plus adding priority support. All plans include unlimited bandwidth, a free domain for one year, site analytics, and payment acceptance.
Business Elite at $159/month is built for large agencies. You get unlimited storage, 100 site collaborators, advanced ecommerce tools, and the full developer platform. Compared to similar options, Wix Studio is competitively priced. Webflow starts at $18-$29 but charges more for ecommerce and CMS features. Meanwhile, WordPress requires separate hosting costs and paid plugins that can exceed these prices.
Security
All websites automatically include SSL certificates that encrypt data between visitors’ browsers and your site using HTTPS and TLS 1.2+. Data at rest uses AES-256 encryption, the strongest commercially available standard. Payment processing complies with PCI DSS Level 1, the highest industry security standard, with anti-fraud protection included.
Wix Studio maintains multiple certifications, including SOC 2 Type 2, SOC 3, and several ISOs, while remaining compliant with GDPR, CCPA, and LGPD. Real-time detection systems guard against DDoS attacks, keeping sites available during threats. Machine learning monitors pattern changes to block suspicious activity across accounts and sites.
Account security features include multi-factor authentication via email, SMS, phone, or authenticator apps, plus social login through Facebook and Google. Enterprise users get additional protections: SSO integration with Azure, Okta, Auth0, and Google; IP whitelisting for access control; full audit trails of user activities; and SCIM for automated identity management.
Wix also runs a Bug Bounty program with independent security researchers and maintains a strict third-party risk management program for vendors.
How good is Wix Studio support?
Studio offers multiple support channels tailored to different user needs. 24/7 live chat provides quick troubleshooting and help for common issues, accessible through the floating chat icon. Response times are fast, particularly for premium plan holders dealing with design or functionality questions. Email support operates through a guided contact form that routes requests to the correct department, with response times typically ranging from 24 to 72 hours.
For phone support, Wix uses a callback system rather than direct phone numbers. You request a callback through your account, then representatives reach out during business hours (Monday through Friday, with timing varying by region). The Plus plan includes priority support, giving agencies faster response times. The Help Center features tutorials, videos, community forums, and step-by-step guides covering everything from design basics to SEO.
Enterprise account holders receive white-glove service with a dedicated customer success manager available 24/7. This manager handles technical questions, business strategy, and platform migration with regular check-ins. While standard support is solid, the lack of direct phone numbers frustrates some users when dealing with urgent issues.
Wix Studio alternatives
Wix Studio occupies a unique position between beginner-friendly builders and developer-focused platforms. It’s best for agencies and consultants who want advanced design control without diving into full code development.
Some of the best website builders for agencies include Webflow, which offers more code-level flexibility and appeals to developers comfortable with technical customization. You can see how the two stack up in our Wix Studio vs Webflow guide.
WordPress provides maximum customization but requires more technical knowledge and separate hosting, along with advanced design and management plugins like Elementor or Duda. Shopify still dominates the market for ecommerce-focused agencies.
Non-website building professionals may find WiXx Studio a little overwhelming. If you are just looking to build an individual website for your business, Wix’s AI website builder may be a better option for you. You can see how they compare in our Wix Studio vs Wix AI website builder guide.
Wix Studio review: Summary
Wix Studio delivers a complete platform tailored specifically for multi-client agencies and consultants. It combines powerful design tools with practical business features like collaborative editing and role-based permissions.
A powerful CMS and Studio’s ecommerce capabilities handle content-rich sites and online stores without any add-on subscriptions. Security is enterprise-grade with automatic SSL, PCI DSS compliance, and multiple certifications.
While there’s a learning curve for advanced features, the platform balances accessibility with professional power. Pricing scales from $19/month for small teams to $159/month for large agencies — making it a worthwhile investment for seasoned service providers but not novices.
Wix Studio FAQs
Is Wix Studio different from regular Wix?
Unlike regular Wix, Studio is specifically designed for agencies, consultants, and professional web creators, while regular Wix targets individual users and small businesses. Studio includes advanced features like team collaboration tools, role-based permissions, custom breakpoints for responsive design, and centralized site management. You also get Figma integration, advanced CSS controls, and client handoff features like content mode and personalized kits.
Can I migrate existing Wix sites to Wix Studio?
Yes, you can migrate existing Wix sites to Wix Studio. There’s an import option when you start a new project, allowing you to bring in sites built on the regular Wix Editor. This gives you access to Studio’s advanced features like improved responsive controls, team collaboration, and enhanced design tools. Enterprise customers get dedicated support from customer success managers who can assist with platform migration. However, some elements may require adjustments after migration due to differences in layout and components.
Does Wix Studio require coding fluency?
Wix Studio doesn’t require coding knowledge for most website-building tasks. The drag-and-drop editor uses WYSIWYG functionality, meaning you see changes instantly. You can build professional websites, add ecommerce functionality, and manage dynamic content entirely through the visual interface. However, Studio does offer code access for those who want it —you can add custom CSS, use the AI code assistant, and integrate APIs for complex workflows.
What’s included in the Business Elite plan?
The Business Elite plan ($159/month paid annually) is Wix Studio’s top tier for large agencies. You get unlimited storage, 100 site collaborators, and the full advanced developer platform. Ecommerce features include advanced tools for managing products, inventory, orders, and customer relationships. The plan also includes the complete advanced marketing suite with native integrations for Google, Meta, TikTok, and LinkedIn.
Can clients edit their sites without breaking the design?
Wix Studio includes a dedicated content mode that gives clients controlled editing access — they can update copy, swap images, and modify basic content without touching your design. You can set permissions through role-based access controls, determining exactly how much each client can edit. For more hands-off clients, you can provide personalized client kits with brand assets, guidelines, and templates.
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ritoban@nutgraf.agency (Ritoban Mukherjee)
