World’s largest camera store reveals its surprising best-selling cameras and lenses for 2025 — and it was a great year for compacts and zoom lenses

• Yodobashi Camera has shared its best-selling cameras and lenses for 2025
• The shortlists are dominated by compact cameras and zoom lenses
• Fujifilm’s X100VI still tops the cameras list, two years after its release

I’ve had the opportunity to take a peek inside Yodobashi Camera, Japan’s – and indeed the world’s – largest camera store, and it was a memorable experience for someone like me, packed as it is with isle after isle of camera gear new and old.

I visited Yodobashi Camera while in Tokyo for the launch of the Fujifilm X100VI, which was the most pre-ordered camera in history on its announcement, and tops our list of the best compact cameras. Two years later it’s still a fan favorite according to Yodobashi, which recently revealed its best-selling cameras for 2025, with the X100VI topping the list.

The retailer’s best-selling cameras list reveals a surprising trend: compact cameras are in. Eighteen of the 20 cameras on the list are compacts, and the other two entries were two different bundles of the same Sony vlogging camera, the Sony ZV-1 II (this E-mount mirrorless camera is actually smaller than some of the compacts in the list).