I’ve covered every single Prime Day in Australia and these 60+ deals are my top recommendations on day 1 of the week-long sale

It’s back! Amazon Prime Day 2025 has officially kicked off for another year. In fact, it started just after midnight and, for the first time ever, it will go on for a full seven days! Yes, you read that right – Amazon has extended its Prime Day sale to a record duration of a full week!

I can already imagine some bargain hunters feeling shopper’s fatigue… or is there such a thing? I mean, we’ve only just finished EOFY sales in Australia and, eight days later, Prime Day 2025 has come calling.

Well, this is a sale with a difference – it’s just one single retailer but, the good news is, it’s a retailer that has several official stores of some of the most popular brands in Australia. From Apple to Dyson, Samsung to Canon, there’s a lot of official Aussie stock to purchase.

Buyer beware, though, as there are third-party resellers who also sell on Amazon. My recommendation is if the item is being shipped by Amazon but sold by a third party, you’ll be fine as Amazon takes full responsibility if anything should go wrong with your order. It’s the items that are shipped and sold by third parties that can be a problem, but you can check their reviews on Amazon if you do wish to make a purchase.

Well, stick with me for the next seven days – if it’s a good tech bargain you’re after, I’ll be hunting those down, sifting the chaff and presenting some good and interesting products. Most of these we would have tested ourselves and, given my experience hunting down Prime Day deals since the sale began in 2018, I hope you trust my choices to be good ones.

Happy shopping!