The Samsung Galaxy S25 Ultra just hit a record-low price ahead of Black Friday

AI smartphone technology is more powerful than ever, and this is nowhere more evident than in the Samsung Galaxy S25 Ultra. This flagship phone competes with the iPhone 17 Pro Max in terms of hardware and performance, but thanks to a new early Black Friday deal, Samsung’s offering is now £100 cheaper.

That means you can buy the Samsung Galaxy S25 Ultra at Amazon for £9,99 (was £1,249). The £250 discount brings the 256GB model of the phone down to the lowest price we’ve ever seen. If you want more storage, the 512GB model also has the same £250 discount.

A score of 4.5 out of five stars in our Samsung Galaxy S25 Ultra review shows very clearly how highly Lance Ulanoff rates the latest Ultra phone from Samsung. He sums up his review by saying that the S25 Ultra “deftly manages to meld the consistent Galaxy S series aesthetic with all that made previous Ultras notable, including the S Pen.”

One of the crowning features of the phone is its generative AI capabilities that make it one of the best AI phones on the market right now. Featuring Galaxy AI, Google Gemini, and Bixby, there’s more than enough AI firepower to supercharge your mobile phone experience.

In terms of the screen, you get a 6.9-inch Quad HD Plus display that’s capable of running at 3120 x 1440 pixels. The fact that this is higher-res than the iPhone 17 Pro Max shows how impressive this phone is.

We appreciate that this deal is still a lot of money, which is why you might prefer to check out our Samsung phone deals and best cell phone deals to help you find your next smartphone. Our best phones guide is also well worth a look.