My Black Friday action cam deal pick isn’t a GoPro – it’s this superb DJI model

If you’re on a shoestring but still hoping to bag a superb action camera, then I have the Black Friday deal for you: the Osmo Action 4 Essential Combo for just $209 at Amazon (was ~~$299~~) in the US, or the Osmo Action 4 Essential Combo for £159 at Amazon (was ~~£279~~) in the UK.

Yes, DJI has since released the Osmo Action 5 and Osmo Action 6, but its product launches are so regular that cameras two iterations back, such as the Osmo Action 4, are still worth recommending today. After all, the Action 4 is only two years old and shoots some of the crispest 4K video you’ll get from a tiny action cam, supported by some of the best waterproofing in the business – trust me I’ve personally tested it.

Deals picked by

Tim Coleman

I joined the TechRadar team as Cameras Editor three years ago, and since then I’ve covered every DJI product launch and Black Friday / Amazon Prime Day sale. I’ve personally reviewed multiple DJI action cams, including the Osmo Action 4, as well as rival models from GoPro and Insta360. I know which are the best action cams, and what are genuinely good deals.

DJI Osmo Action 4 camera on a beach rock — A photo I took of the Osmo Action 4 during my in-depth review, while on a beach during vacation. (Image credit: Future)

Why am I recommending an action cam that is two iterations old? Naturally, price is a factor – there are huge discounts on DJI’s former flagship action cam so it can be had for much less than the Action 5 Pro and recent Action 6. And at two years old, it’s actually not that old at all, and still measures up well today.

DJI Osmo Action 4 review. In fact, I also wrote about why it’s my favorite camera to take on vacation and it consequently secured a spot in my best action cameras guide, until it was replaced by its successor.

The fact that it went up against the GoPro Hero 12 Black and Insta360 Ace Pro back then, with better 18m waterproofing and a larger image sensor for better low-light performance, and those cameras are still much pricier today, says it all really – you won’t get a better action cam for the money.

Still, if you’d like to find more options, I’ve included a couple of 360 camera deals below which are likewise older models that have been heavily discounted for Black Friday.