I didn’t realize how stunning Samsung’s S90F OLED TV was until I saw it in person — it’s worth every penny, especially with a $1,200 discount

I recently walked into our local Costco, and my husband and I were blown away by Samsung‘s S90F OLED TV. The display was featured at the front of the store, and we both commented on the stunning, realistic picture, with sharp details and gorgeous colors that our own TV at home lacks.

• Shop more TV deals at Best Buy

While we didn’t make the purchase on that day, we just might be persuaded by this massive discount I just spotted at Best Buy. The retailer has Samsung’s 65-inch S90F OLED TV on sale for $1,299.99, thanks to a whopping $1,200 price cut.

The Samsung S90F OLED TV was awarded five out of five stars in our review and was dubbed ‘the most all-round attractive TV in Samsung’s 2025 TV range’. The OLED display delivers an outstanding picture with deep contrast, powered by Samsung’s NQ4 AI Gen3 processor. Additionally, it also features Object Tracking Sound Lite and Dolby Atmos, and gamers will appreciate the 144Hz refresh rate and four HDMI 2.1 ports.