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The Breakfast Club, a video podcast co-hosted by Charlamagne tha God, will stream live every weekday on Netflix.
Starting June 1, the podcast will air simultaneously as a live video show on Netflix at 6 a.m. and on the radio for a close to three hour broadcast, which includes interviews, and cultural commentary. This is a deepening of the existing deal between iHeartMedia and Netflix to stream video podcasts on the platform.
In the past few months, Netflix has moved more into video podcasts, via licensing deals with iHeartMedia, Spotify and more. The Bill Simmons Podcast from Spotify’s The Ringer also airs live each Sunday, with episodes then showing up on Spotify.
“The Breakfast Club has always been at the center of culture, breaking artists, shaping conversations, and reflecting real life in real time,” said Bob Pittman, Chairman and CEO for iHeartMedia. “Taking this show live every day to a global audience on Netflix is a powerful example of how we’re expanding the reach of our biggest brands while giving audiences entirely new ways to experience them. Whether it’s morning in NYC or the afternoon in London, the conversation is live and reaching the world in real time.”
“Do y’all understand what ‘Live Globally’ really means? Mornings in New York. Daytime in the U.K. and Ghana. Evenings across other parts of the world,” said Charlamagne tha God. “The media landscape will always evolve, but one thing consistently cuts through: live programming. That’s a big reason The Breakfast Club has sustained its reign for so long. We’re building something powerful — real-time conversation, real community, on a global scale. The future belongs to those who can see what’s possible—and trust me, the vision for The Breakfast Club and Netflix is crystal clear.”
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https://www.hollywoodreporter.com/business/digital/netflix-video-podcast-charlamagne-tha-god-1236603243/
Caitlin Huston
Almontather Rassoul




