- Ultrahuman hits Ring Pro production problems
- Kickstarter backers are left wondering when they’ll get their ring
- August 10 is the new expected date but it’s far from guaranteed
Ultrahuman is no stranger to producing some of the best smart rings, but not even that could protect them from the outpouring of disappointment and frustration that came its way after informing Ring Pro Kickstarter backers that shipments were being delayed yet again.
Customers took to Reddit to share their annoyance after u/enzolecorbeau started a thread by sharing a screenshot of the official Ultrahuman message. In it, Ultrahuman states that shipments were now “expected to begin from August 10 onwards”.
Kickstarter backers were expecting to receive their orders in June, and this latest delay isn’t the first. A single delay is one thing, but now it has happened several times, backers are starting to get vocal about the continued delays to the fitness tracker.
One Reddit user was annoyed that the unit had been sent to “influencers” and not to “people who paid money”. Others report that they’ve requested cancelations but without success.
It’s not all negative, though, with one Reddit user hoping the delay is down to the battery “because that would mean they may actually be looking to improve it.”
Ultrahuman doesn’t mention the battery but instead attributes the delays to issues experienced during the scaling of production. Ultrahuman says they are “taking extra care to ensure every Ring PRO meets the quality and experience standards we’ve set for it.”
Their commitment to quality is no bad thing. They go on: “Each ring is individually crafted with a high level of precision and care – from the finishing to the final quality checks – and this process is taking slightly longer than originally anticipated.”
Ultrahuman has always delivered before
Ultrahuman ran Kickstarter campaigns for both their Ring and Ring Air devices and faithfully fulfilled orders of both.
In reality, crowdfunded projects are often subject to delays. For Ultrahuman, the challenge of manufacturing a titanium unibody with a cutaway safety feature en masse is no doubt contributing to the delays — the last thing Ultrahuman will want is to ship a ring with issues, especially as smart ring problems can prove dangerous.
Customers are more likely to forgive the brand for a delayed shipment than they are for receiving a device with issues. A botched product release could damage customer trust and mean the end of the wearables brand.
None of this will appease the community of people who were expecting to receive their ring back in June and are still left waiting. Only time will tell when Ultrahuman will start fulfilling these orders.
We’ve contacted Ultrahuman and will update this story when we hear back.
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