Nigel “Uncle Roger” Ng Signs With CAA

Digital creator and stand-up comic Nigel Ng, also known as Uncle Roger online, has signed with CAA for representation.

With over 26 million followers across social media, the U.K.-based comedy phenom and influencer has thrived with food-focused, observational satires. That includes his popular Rice to Meet You podcast on YouTube, where he has 10.7 million subscribers.

And on Instagram, Ng has another 5 million followers and 11.2 million viewers on TikTok. CAA will work to continue expanding Ng’s Uncle Roger universe beyond social media as the Hollywood talent agency increasingly represents digital creators and podcasters by helping drive digital strategies across its film, music, television and sports divisions. 

Already, as an entrepreneur, Ng has brought his stand-up tour across North America, Europe, Asia, Australia and the Middle East. And, as he bridges food and comedy, he has launched two restaurant concepts, Kawan by Uncle Roger in London, and FUIYOH! It’s Uncle Roger in Malaysia.

He has a debut cookbook, Don’t Mess Up Your Rice: 70 Recipes to Impress Uncle Roger, set to be published by Simon & Schuster on Nov. 3, 2026. Ng has collaborated with Gordon Ramsay, Jamie Oliver, Nick DiGiovanni and Joshua Weissman, among others.

He has also partnered with global brands for brand partnersjhips, including Knorr, Airalo, Revolut, Singha, KFC, ExpressVPN and Apple TV.

Ng is also represented by Matthew Harvey and Claudia Parrinello at MVE Management and Brecheen, Feldman, Breimer, Silver, Thompson.

CAA Creators represents digital video and audio creators amid brand marketers, companies and investors driving the emergence of a fast-growing creator economy in film, TV, publishing, consumer products and live touring.