For quite a long time now, I’ve been concerned about how Microsoft is going to monetize Windows going forward. While the world’s dominant desktop operating system remains available for a one-off fee (assuming you aren’t an upgrader who can get it for free), there’s a good chance this could change in the future.
Why do I think that? To me, it feels somewhat inevitable that eventually, Microsoft is going to look for a way to shift Windows from an upfront payment to a subscription model for consumers. That regular monthly income stream piling up in the coffers is the end game for most big tech companies and their products these days for good reasons in terms of the profits to be made.
Of course, rumors about Microsoft looking to charge a subscription fee for using Windows to consumers (as opposed to businesses, where there’s already a subscription option) have been floating around for years. True, they’ve all been dubious and sketchy in nature, or indeed proven outright incorrect, but this idea keeps bubbling up, and I believe we’re witnessing a development with AI right now that indicates how Microsoft might have an ideal opportunity to make this pivot at some point down the road.
Latest Videos FromTechRadar
Last week, Windows Central spotted that the Copilot feature Deep Research is getting the axe, to be replaced with a new feature: Researcher. The idea behind both pieces of functionality is roughly the same (researching and creating detailed reports complete with citations), but the difference is Deep Research was free, whereas Researcher requires a subscription to Microsoft 365 Premium.
This follows Microsoft Whiteboard (where AI assists you in brainstorming ideas) getting changed so personal accounts can no longer use it — the app now requires being signed up for a Microsoft Business account. On top of that, Outlook’s Meeting Insight functionality was just shifted behind a paywall, being transformed into an admittedly beefier AI feature, but one that needs a Microsoft 365 Copilot license.
So, there’s a trend towards turning previously free AI features into paid ones, presumably as Microsoft rejigs its Copilot offerings and figures out what works well — and what’s being used — and whether any of that can be charged for.
AI pivot
Now, we all know AI agents are going to be the ‘next big thing’ (TM) in Windows 11, certainly if Microsoft has its way, and the idea is for these AI entities to be doing more and more within the OS.
We won’t just have an agent for changing Windows settings — and I mean a proper incarnation of this already existing idea, which really can adjust a host of options based on a simple request to “make my laptop battery last longer” or similar — but we will have a small crowd of them. Maybe a troubleshooting agent, for example, which can take a problem that you’re battling in Windows and use some genuine AI smarts to help solve it. Or perhaps a creativity agent which can tackle a host of image or video-related tasks, or more broadly help with organizing your projects and photos.
I think the catch will be that eventually, as we’ve seen with some aspects of AI and Copilot, Microsoft will start shuffling some of these agents behind a paywall — especially considering that more powerful capabilities like these in-depth AI tricks will cost Microsoft a fair bit to drive in terms of cloud resources. It’s certainly conceivable that Microsoft could end up charging a small monthly fee to use these premium agents, maybe as separate add-ons in the hope that you’ll bolt more of them onto Windows for a cumulatively greater benefit to its coffers.
We could ultimately be looking at a kind of modular, AI-focused OS, and to me, this seems like the easiest way for Microsoft to transform Windows into a subscription model, because it’ll happen slowly. You don’t need a troubleshooting AI agent to run Windows at all, but it’ll be a nice thing to have — certainly for less tech-savvy types — in case problems do arise in the OS.
As more bits and pieces that might start off free drift behind a paywall — as these AI features are built up and become more compelling — people may eventually be tempted to buy a bundle of them. And before you know it, you’ve signed up for a Windows subscription of sorts (although the free version of the OS will, of course, still be available).
In the end, there may be a couple of bundles — tiered subscriptions, in other words — and let’s not forget Microsoft’s potential ambitions for a cloud PC model for consumers, either.
This has been a possibility raised in past rumors and leaks (and again, this is something which has already happened in the enterprise world), and if you put all this together, you’re looking at a kind of Netflix model, if you will: a streamed OS with several paid subscription tiers. Albeit with a free basic tier for Windows – although who’s to say that may not become ad-supported, or indeed more ad-supported, as Windows 11 already does a fair old line in adverts and promos. (Although admittedly Microsoft is cutting back on that front in its crowd-pleasing efforts to fix Windows 11).
Not a foregone conclusion — but a likely enough prospect
This is just my opinion, naturally, and yes, maybe I got rather carried away with the extrapolation at the end there. It’s also true that some big question marks remain hanging over the wider notion I’ve put forward.
As I just mentioned, Microsoft is very much bending over backwards to please Windows 11 users right now, so any possible timeline for this shift may be pushed way back in view of that. Bringing in some form of subscription is hardly going to be a well-received move, even if implemented in small, delicate increments as I’m guessing it would be.
The other obvious sticking point is that Microsoft needs to make its AI agents in Windows worth having. They need to be objects of desire and come packing genuinely useful AI abilities, otherwise clearly, people won’t pay for the privilege of having them on their Windows desktop. They also need to be secure and trustworthy so they don’t end up throwing spanners in the works of your Windows installation.
That could be the biggest hurdle for Microsoft to overcome, because as it stands, when the idea of AI features being paywalled in Windows 11 has been raised (in rumors and the like), it’s been actively welcomed by the more skeptical out there. The cynics are more than happy to have everything AI-related locked away from them, and as non-paying users, this would give them an AI-free Windows 11 desktop.
Again, this plays into any potential move along these lines having to happen further into the future, but I think Microsoft does have this as an eventual goal. If you ask yourself the question: if Microsoft could charge a subscription for Windows 11, would it? The answer is clearly yes, a thousand times over. But the actual, real question here is whether Microsoft thinks it could successfully get away with such a plan without sparking a large-scale defection from its desktop OS.
We can keep our fingers crossed that a monthly charge for Windows isn’t coming, but frankly, I think it’s likely. Or even just a matter of time — perhaps a lot of time, granted — whether that subscription pertains to AI add-ons, or a cloud PC offering, or Microsoft finds another way to spin this.
Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.
https://cdn.mos.cms.futurecdn.net/dMG6odXm7xhQAq9CyvgpYJ-2000-80.jpg
Source link
