- Rihanna takes the top spot in the list of celebrities whose style is copied the most in 2025. Her standout streetwear chic style generates 128,100 monthly searches, 35,000,000 mentions across social media platforms, and 1797 fashion-related pins on Pinterest.
- Taylor Swift surpasses any other celebrity in the dataset with 3,393,100 monthly searches, with 1178 people trying to copy her style.
- Kim Kardashian has the highest number of fashion-related pins on Pinterest boards (2265).
A recent study by NYC Leather Jacketsanalyzed social media data across various platforms to identify the celebrities whose styles are most frequently copied in 2025.The list includes influential figures such as fashion icons, musicians, and actors selected for their cultural relevance this year. The score was calculated based on several factors: monthly search volume, social media mentions, the number of Pinterest pins on fashion-related boards, presence at fashion weeks, and whether the celebrity set a trend or aesthetic.
| Celebrity Name | Search Volume Monthly by “X Style”, “X Outfit” | Social Mentions | Pins | Score |
| Rihanna | 128K | 35M | 1,797 | 99.2 |
| Taylor Swift | 3.4M | 8M | 1,178 | 95.7 |
| Kim Kardashian | 136K | 18M | 2,265 | 93.7 |
| Kylie Jenner | 106K | 22M | 1,241 | 92.4 |
| Gigi Hadid | 35K | 21M | 1,616 | 89.3 |
| Kendall Jenner | 97K | 19M | 1,355 | 87.1 |
| Bella Hadid | 31K | 16M | 1,451 | 85.7 |
| Hailey Bieber | 46K | 9M | 1,471 | 84.5 |
| Zendaya | 70K | 6M | 1,417 | 83.0 |
| Dua Lipa | 22K | 11M | 849 | 81.4 |
See the full research here.
Rihanna tops the list of celebrities whose styles are copied the most, with the most mentions across social media platforms (35,000,000) and three brand collaborations.
2nd on the list is Taylor Swift, who has the highest monthly fashion-related search volume (3,393,100). Her position is influenced by her strong social media presence, Pinterest board pins, and the number of brand collaborations among the celebrities in the ranking. Her trendsetting fashion phases, such as the glittering and sparkly dresses featured during the Eras Tour, drive public interest in her style.
Kim Kardashian is the 3rd celebrity whose style is copied the most. Her influence as a fashion trendsetter is evident from the number of fashion-related pins on Pinterest, which is the highest on the list.She has a strong presence in fashion, social media, and brand collaborations, increasing her impact as an influencer.
With the most appearances on Fashion Week, Kylie Jenner ranks fourth among celebrities. Her brand collaborations, trend-setting bodycon fashion, and current cottage-core style continue to capture public interest.
Gigi Hadid is fifth on the list of celebrities whose styles are most copied. She secures this position in the chart due to her 2,100,0000 mentions across social media platforms, which ranks third among all celebrities in this metric.
Kendall Jenner is the sixth celebrity whose style is copied the most. She is also the second celebrity to have the most attendance at Fashion Weeks and brand collaborations.
The 7th most copied celebrity in 2025 is Bella Hadid, with 16,000,000 fashion-related mentions across social media platforms. She had a relatively low number of searches, possibly due to her decision to stay out of the limelight in 2025.
Hailey Bieber is 8th on the list. While she has one of the lowest search volumes,Hailey has an overall score of 84.5 because of her strong presence in Fashion Showsand on Pinterest.
Ranking 9th on the list of celebrities whose styles are copied most is Zendaya,despite the lowest number of mentions across social media platforms (6,000,000).The Fashion Week appearances, brand collaborations, and high-fashion red carpet looks captivate the public’s attention.
Dua Lipa is ranked 10th, closing up the ranking. She remains one of the most influential celebrities in the fashion industry, generating 11,000,000 mentionsacross different social media platforms, despite the lowest search volume (22400) and pins on Pinterest (849).
