- Former PlayStation boss Shawn Layden says developers need to lead with innovation to justify the increasing cost of consoles
- He says studios are “limiting our reach just because of the games we’re building now”
- While Grand Theft Auto 6 will be a hit, Layden says “there are a lot of people in the world who really don’t care” about it
Former PlayStation boss Shawn Layden thinks studios need to start investing in unique games that entice a wider audience to justify the increasing cost of consoles.
The price of hardware has been rising over the past few years. We can blame the rising cost of manufacturing, the shortages driven by AI data centers eating up all the components, or inflation. For whatever reason, the current landscape is a mess, and the next generation is bound to be expensive.
As Sony and Microsoft hike the price of current-gen systems, despite the PS5 and Xbox Series X and Series S being six years old, analysts suggest that the PS6 and next Xbox could cost as much as $1000. It doesn’t sound out of the realm of possibility when you consider Valve has just launched the Steam Machine, a console-PC hybrid, for the same cost.
From what little we know about the PS6, we can expect technical improvements over the PS5, which could mean better ray-tracing and higher frame rates. With PlayStation’s plan to end physical disc production in 2028, analysts predict that it could also be an all-digital console, sadly.
But would this justify a $1000 price tag? According to Layden, who spoke about the changing industry in an interview with Kotaku, it doesn’t, and Sony will need to lead with software innovation to draw in gamers instead.
“I mean really, how much more ray tracing can you put in there?” he said. “And will my eyes actually see 120 frames per second?”
Layden can’t say what the PS6 will look like compared to the PS5 since he hasn’t worked at Sony since 2019, but if there’s a chance the technical gap between the two consoles is too narrow, software is where things need to change.
“I think we’re already kind of limiting our reach just because of the games we’re building now. I mean, variety and range seem to be narrowing,” Layden said. “Most games are falling into a standard set of buckets.”
He pointed to the genres of games we’ve been seeing over the years, including zombie apocalypse and space-marine games, action titles with “guys with really long swords and not much armor and dragons.”
Layden then brought up GTA 6, and while he acknowledged that the game is going to be a massive hit, some gamers don’t care about it.
“So, you see those categories and coming around that, of course, Grand Theft Auto is going to be like an asteroid piercing the atmosphere and hitting the gaming universe with great force and power,” he said. “But there are a lot of people in the world who really don’t care about Grand Theft Auto, the non-gaming community.”
He continued, explaining, “We talk about how big we are, $220 billion, $250 billion industry, but our social impact is the reverse. Everybody has a favorite song. That’s probably the least revenue-generating entertainment category, music, compared to gaming and film and television. But yet it has the widest impact. And so gaming, it’s huge on the revenue side of things, but it’s a very select group that are doing it.
“We’re getting more money from the same people all the time and not necessarily bringing in new people into the experience. And if these people who aren’t in the gaming experience have already said ‘we don’t care about Call of Duty, we don’t care about Grand Theft Auto, we don’t care about Gran Turismo,’ doing more of those same games is obviously not going to appeal to those people either.”
While Layden thinks discoverability is one facet of the issue, the main problem is creativity, and if developers “close ranks” and continue making shooters by appealing to what the “base user” wants, things will be fine, “but we won’t get any bigger. We won’t bring any more people into the tent. And that’s probably bad.”
He added, “We need to bring out more games for more people, which means actually you have to have more people making games and in different places and different experiences. I want to find out what games from Uruguay look like and what kind of game designers we have in Bulgaria.”
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