- Prices for the LG B6 OLED TV have appeared on Amazon
- Two models, the B65 and B6E, have been listed
- Launch prices for the B65 are similar to last year’s LG B5
Prices for the LG B6 OLED have been revealed and it’s a mixed bag, with pre-orders live on Amazon right now.
The B6, successor to one of 2025’s best OLED TVs the LG B5, carries across a lot the same features as its predecessor, including a full suite of gaming features to rival the best gaming TVs. While that’s not a bad thing, it doesn’t seem to have taken as many strides as the step-up LG C6, which boasts some nice upgrades over its successor and one of 2025’s best TVs, the LG C5. The C6 boasts a new processor, the Alpha 11 Gen 3 used in the flagship G6 and a nice brightness boost. The B6, however, looks to have very similar specs to the B5.
What is interesting is that Amazon lists two LG B5 models: the B65 and the B6E. The B65 has similar launch pricing to the LG B5 last year, roughly £100-200 cheaper than the C6 across the 48, 55 and 65-inch models. It’s quite a bit cheaper than the C6’s 77 and 83-inch models, which are known as the C6H and which use a Primary Tandem RGB OLED panel usually reserved for flagship models.
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The B6E, on the other hand, is cheaper still than both the C6 and B65, cutting roughly a further £200 on each model. Both the B65 and B6E are available in 55, 65 and 77-inch, with only the pricier B65 available in a 48-inch size. All of these models are listed on Amazon. While there’s no confirmed release date, shipping times are listed between 24th June-22nd October: fingers crossed it isn’t the latter.
Check out below for a table showing C6, B65 and B6E prices:
|
Model |
LG C6 |
LG B65 |
LG B6E |
|
42-inch |
£1,299 |
Row 1 – Cell 2 | Row 1 – Cell 3 |
|
48-inch |
£1,399 |
£1,299 |
Row 2 – Cell 3 |
|
55-inch |
£1,699 |
£1,499 |
£1,299 |
|
65-inch |
£2,499 |
£2,299 |
£1,999 |
|
77-inch |
£3,499 |
£2,999 |
£2,799 |
|
83-inch |
Row 6 – Cell 1 | Row 6 – Cell 2 | Row 6 – Cell 3 |
The B65’s major issue is that it’s only slightly cheaper in 48, 55 and 65-inch sizes than the C6 despite having a less powerful processor (the Alpha 8 to the C6’s Alpha 11). This means the B65 doesn’t have the speed of the C6 and lacks some of the latter’s features such as the full AI Sound upmix. It’s also unlikely to hit the brightness or colour accuracy of the C6 too.
This was also an issue at launch for the B5, which had a similar price gap to the C5. As time went on however, the B5’s prices dropped and it got some big discounts over big sales such as Black Friday. For those wanting to upgrade now, the C6 is a better pick than the B65.
But, if there really are few differences between the B65 and B6E, the B6E suddenly becomes a very tempting option, priced a full £400 cheaper than the C6, which is enough to add one of the best soundbars or best 4K Blu-ray players into the mix.
The two LG B6’s – explained
I reached out to LG to find out the differences between the B65 and the B6E and there aren’t as many as I expected. The B65 has two features the B6E doesn’t: Precision HDR Master Pro and Precision Sound Master Pro.
Precision HDR Master Pro is a setting designed to upscale SDR content to give it a HDR look, with sharper textures and punchier brightness. Precision Sound Master Pro is the audio equivalent, designed to upscale sound signals to deliver clearer speech and surround sound. The B65 will also feature the slate marble effect rear panel that we saw on the LG C5 last year.
Other than that, LG says the B65 and B6E are identical. So, you’ll still be getting Dolby Vision support, full gaming features including four HDMI 2.1 ports with 4K 120Hz and full VRR (including AMD FreeSync and Nvidia G-Sync support) and webOS 26. They are even both listed as having the same Alpha 8 Gen 3 AI processor.
While it’s not been confirmed what panel the B6 will have, I suspect it’ll be the new OLED SE panel. This new SE panel, manufactured by LG Display, is said to be brighter than the previous WOLED panels used in LG’s B-series, hitting up to 1,000 nits peak brightness. In exchange for this new brightness however, the polariser has been removed, a feature designed to reduce reflections. We saw the panel in action on the Panasonic Z86C and though only a brief first impression, we were impressed with its brightness and how good it looked compared to a mid-range OLED in a brightly lit event space.
While the B65’s prices are a little close to the C6’s, the B6E becomes a very tempting, budget OLED option given there are very few major differences between it and the B65. I compared the B5 and C5 last year and was honestly impressed by how well the B5 fared against its step-up sibling, delivering the rich colours, natural but crisp textures and strong contrast you’d want from an OLED TV.
We haven’t fully tested either the C6 or B6 yet so we can’t say whether the C6 is worth the step-up over the more budget models, but if last year is anything to go by and if the B6E can perform, it’ll be an excellent option for those on a stricter budget.
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james.davidson@futurenet.com (James Davidson)
