Samsung’s all-new Micro RGB TV is the perfect display to watch the World Cup on — and thanks to Prime Day, it’s cheaper than ever before

Samsung‘s all-new Micro RGB TV lineup was just released in April, and thanks to Best Buy’s rival Prime Day sale, you can already score an impressive discount. This rare deal comes at the right time as Samsung’s R85H Micro RGB TV is built for watching sports, perfect for the World Cup.

• Shop Samsung’s full RGB TV lineup on sale at Best Buy

Best Buy has Samsung’s 65-inch R85H Micro RGB 4K Smart TV on sale for $1,799.99 (originally $2,099.99 ), which is the first time we’ve spotted a discount and an incredible price for a stunning 2026 Samsung display packed with premium features.

The Samsung R85H uses individually controlled micro-sized RGB light sources that deliver lifelike images and brilliant colors, perfect for movies and sports. The newest AI additions that World Cup enthusiasts will love are AI Soccer Mode Pro, which enhances the colors of players’ jerseys and the pitch, and AI Sound Controller Pro, which lets you adjust individual audio elements, such as crowd noise and in-game commentary. You’re also getting Samsung’s immersive smart Tizen experience, and gamers will appreciate the Motion Xcelerator with a 144Hz refresh rate.

Keep in mind that today’s discount on Samsung’s R85H is a part of Best Buy’s rival Prime Day sale, which means it’s a limited-time offer that ends on Sunday, June 30. The retailer is also offering free installation and haul-away when you purchase an RGB LED TV, making this limited-time deal even sweeter.