Tesla forced to rename ‘misleading’ Full Self-Driving technology in the UK and Europe — as BMW readies its own automated driving rival for 2027





  • The European Transport Safety Council said Tesla offered to change the name of its tech
  • Germany’s transport ministry claimed Full Self-Driving was misleading
  • BMW aims to pile on the pressure with its own automated driving tech next year

Following intervention from Germany’s transport ministry, Tesla has agreed to formally change the name of its Full Self-Driving (FSD) partially automated driving technology to ‘Tesla Assisted Driving’ in Europe and the UK.

The move came after Germany’s Transport Minister, Steffen Bilger, aimed to legalize Tesla’s advanced driver assistance systems as quickly as possible, but went on to explain that the name was “somewhat misleading”.

https://cdn.mos.cms.futurecdn.net/bB9Wj4LS4VtFMFXtbfBxaR-1920-80.jpg



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Leon Poultney

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