The Jay-Z leak was good news for the NFL. Its silence made it a problem

Rick Pendrick is founder and CEO of Prism PR, an award-winning, full-service PR agency he founded in New York in 2019 after 25 years at top PR agencies and in-house roles at the NBA and NASCAR. At the NBA, he handled Global Communications for 10 years, and at NASCAR he worked directly for the Chairman and CEO on executive and crisis communications. Pendrick received the PR News 2026 “People of the Year” award, and his clients range from multibillion-dollar brands to SMBs.