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The listing was weaker than the unlisted market expectation, which had suggested a muted debut for the stock. The grey market premium (GMP) on Value 360 Communications shares was nil ahead of the debut, indicating that the stock might list close to its issue price of Rs 98, with no immediate listing gains being priced in by the unofficial market.
The Rs 41.69 crore IPO was open for subscription between May 4 and May 6, and allotment was finalised on May 7. The stock is scheduled to list on the National Stock Exchange SME platform on May 11. Despite the flat grey market sentiment, the issue managed to get subscribed 1.20 times overall by the close of bidding.
The institutional portion drew the strongest interest, with the QIB category subscribed 17 times, while the NII portion was subscribed 1.24 times. Retail demand remained relatively subdued, with the retail segment subscribed 0.77 times.
The IPO comprised a fresh issue of Rs 37.53 crore and an offer-for-sale of Rs 4.16 crore, taking the total issue size to 42.54 lakh shares.
Founded in 2009, Value 360 Communications operates in the integrated marketing and communications space, offering services such as public relations, investor relations, crisis communication, reputation management, digital PR and campaign execution.
The company follows an asset-light, retainer-based and project-based business model, serving clients across sectors including automotive, real estate, consumer brands and digital platforms. Its client roster includes names such as Kia, AB InBev, Experion and CashKaro.Financially, the company has shown improving profitability. For the period ended January 31, 2026, Value 360 reported total income of Rs 55.08 crore, while profit after tax stood at Rs 7.62 crore, compared with Rs 5.79 crore in FY25. EBITDA improved to Rs 14.55 crore, while net worth rose to Rs 35.32 crore.
The company plans to use the fresh proceeds toward working capital, technology and infrastructure expansion, debt repayment, and investment in influencer marketing platform ClanConnect.
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