- Spotify is bringing AI DJ to more countries, including France and Germany
- Users in these markets have been begging for access for years
- AI DJ is also rolling out in four new languages
Is Spotify’s AI DJ still not available in your country? If the answer is yes, you share a common pain point with a lot of loyal subscribers around the world, but that’s about to change as Spotify is expanding its digital maestro to more regions — finally!
After years of only being available in select markets around the world, many subscribers have taken to social media to voice their frustrations (you can see an example of these types of posts below). But that’s now changing, as Spotify has finally announced that it will be launching AI DJ in more countries.
I really like the implementation of AI DJ, but it feels a bit basic. Here are some of my ideas to make it feel better. from r/truespotify
Starting today, Premium users in a handful of European regions will be getting the AI DJ treatment, including Austria, France, Germany, Italy, Portugal, and Switzerland. The feature is also rolling out to users in Brazil and South Korea.
In addition to the feature coming to more countries, Spotify is also expanding its language availability to French, German, Italian, and Brazilian Portuguese, making it a lot easier for you to cast your voice requests to DJ in your mother tongue.
It’s been quite the slow rollout for one of the best music streaming service’s most popular features. Aside from unsupported languages, users around the world have been left bewildered with its slow launch given that AI DJ has been a flagship Spotify feature for the best part of three years.
When Spotify first launched AI DJ back in early 2023, it was only available to Premium subscribers in the US and Canada at first. Shortly after, Spotify expanded AI DJ’s accessibility to music fans in the UK and Ireland, followed by a wider rollout to Australia and New Zealand, as well as select markets in Europe, Asia, and Africa.
Even then, AI DJ’s availability still felt quite restrictive and despite these expansions, a lot of users in bigger markets were still left out of the equation. This has mainly affected Premium subscribers in European markets such as France and Germany, and Spotify subscribers haven’t shied from expressing their annoyances.
One Redditor recently said: “I got a notification saying the DJ was there… so I clicked on it, and it said it wasn’t available in my country.” Hopefully these frustrations can be put to bed now that Spotify is bringing AI DJ to the countries that have been missing out.
We reached out to Spotify who gave us more insight to why AI DJ has taken its time to roll out to more markets, who shared the following:
“To build DJ, we want it to feel like a native experience. So, we went through over 100 auditions, selecting voice talent that felt authentic to each market. From there, the team worked with local teams to help shape each DJ’s personality — making sure the tone, warmth, and cultural nuance felt genuinely local, not just translated”.
Additionally, the platform also teased new AI DJ developments that are in the pipeline: “Our plan is to continue to gather listener feedback and enhance the DJ experience to make it more interactive for our listeners”.
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rowan.davies@futurenet.com (Rowan Davies)
