I haven’t seen Samsung discounts this good since Black Friday — up to $1,700 off OLED TVs, Galaxy S26 Ultra, appliances, and more

Every Prime Day, Amazon tends to really steal the headlines. I mean, it’s not hard to see why considering the retailer started the ball rolling with big summer sales and continues to do so. That doesn’t mean Amazon is the only game in town, however.

For example, if you have a penchant for Samsung products (as we do at TechRadar), then you’re in for a treat over at the official Samsung Store. Right now, it’s hosting a Prime Day-adjacent 4th of July event with record-low prices on the latest models. I haven’t seen a sale this good at Samsung since Black Friday, in fact.

– Check out today’s big summer sale at Samsung in full

If you’re interested, I’ve picked out today’s best deals at Samsung just down below. Highlights include the latest Galaxy S26 series, the Galaxy Watch 8, and the brand new Galaxy Buds 4 Pro, which are only a few months old as of writing.

While I’m here, it’s worth mentioning that Samsung’s deals on TVs are particularly good today. Not only are some of the latest 2026 models available with their first-ever real price cuts, but a few slightly older outgoing models are getting clearance deals. If you’re looking for a bargain, I’d absolutely recommend checking those out.